This weekend was filled with things that baffled me.
I don't understand Budweiser's new ad campaign, which extoles their product's "Drinkability." Um, isn't that pretty much the bottom rung on the beer ladder? The last step for a beverage before "that stuff's undrinkable?" Even back when I was sneaking beers in high school, there were certain brews that were too gross for us (which was why my father was a GENIUS for stocking only Natural Light in our house--he never lost a single can...) I think most people are hoping for more than this lowest-denominator experience when they plunk down their hard-earned cash for a six-pack. (And before you declare me a beer snob, I'm a longtime fan of Miller Lite. "Great Taste! Less Filling!" Now there's a promotional campaign!)
I also don't understand the latest installment of Indiana Jones, which we rented this weekend. The ending includes A SPACESHIP??? I can't bring myself to believe Spielberg and Lucas signed off on this. Or Harrison Ford, for that matter. It's just too painful a lapse in creativity, and I'm waiting for someone to tell me the entire film is a rogue CGI creation by a couple of kids who got kicked out of MIT.
And finally, I don't understand my refridgerator. Specifically, the "Humidity Controlled Crisper." What is that about? We don't have a particularly fancy fridge--it came with the condo, and is basically the most generic GE you can buy, wrapped in stainless to make it look upscale. But it caters to the humidity preferences of vegetables, which strikes me as an odd way to instill glamour in an appliance. The previous owners apparently understood the value of this, as they scotch-taped the lever in place, guaranteeing their leaks and onions a permenant humidity level of six. (Whereas I've found that if I leave anything in those drawers for long enough to notice the humidity, they've outlived their usefullness as a food product...which is what led us to be cleaning out the fridge in the first place.)
Drinkability. Space ship endings. Humidity Controlled Crispers. Do you understand these things?